Re-purposing traditional content for a digital environment

Content Management

On Tuesday the 24th of August 2015, I spoke at the “Content Management of Digital Media – East Africa” Conference in Nairobi, Kenya. Organised by BSP Media, the conference brought together regulators, state broadcasters, content producers and media owners – all with purpose of dissecting the impact of digital media on traditional media.

Key concepts discussed: 

  • Trends in media consumption – second screen, cord cutters, availability of broadband
  • Reduced barriers to entry & changing content production models – use of social media and crowd sourcing
  • Changing business models
  • A review of tools and processes used
  • A review of the integrated newsroom
  • Case studies: NYTimes.com, Youtube.com, Buzzfeed.com

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